MATT GENNÉ | SR CW 
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/ABOUT


Hi! I’m an experienced copywriter, content creator and occasional CD. But there were a few twists and turns on the road to *now*. Like how right after college I taught English in a Native village in western Alaska, before finding my way to McCann New York as a copywriter on Gillette, Nikon, Mobil 1, Uni-ball, Kohl’s and Dentyne. Then I wrote the creative for Topamax, a $2 billion Ortho-McNeil brand. In 2010 I joined J. Walter Thompson Atlanta where I guided Transamerica’s brand relaunch and created campaigns for FEMA, SCANA Energy and Marines. At Focus Brands I rolled out and led the agency’s first content team, serving Moe’s, McAlister’s, Carvel and Cinnabon. I'm a graduate of the Copywriting program at Miami Ad School @Portfolio Center and the University of Missouri–St. Louis.

/CV

2019–now

Senior Copywriter
       HLK, Saint Louis

2017–2019

Freelance Senior Content Copywriter
       Maginate LLC, Atlanta & St. Louis

2015–2017

CD, Content; CD, Snack Brands
        Focus Brands, Atlanta

2010–2015

ACD/Copywriter
        J. Walter Thompson Atlanta

2008–2010

ACD/Copywriter, Digital Content
       Contract & freelance

2006–2008

ACD/Copywriter
        GSW, Philadelphia

2003–2006

Copywriter
        McCann New York

2002

Graduate, Copywriting
        Miami Ad School @Portfolio Center, Atlanta


/RÉSUMÉ PDF

Click to download résumé


MATT GENNÉ, SENIOR CONTENT COPYWRITER
me.matt@me.com    +1 404 550-5371
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