MATT GENNÉ | CD/CW 
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/ABOUT

Hi! I’m an experienced writer and creative lead, both remote and on-site. But there were a few twists and turns on the road to *now*. Like how right after college I taught English in a Native village in western Alaska, before finding my way to McCann New York as a copywriter on Gillette, Nikon, Mobil 1, Uni-ball, Kohl’s and Dentyne. Then I wrote the creative for  a $2 billion Ortho-McNeil brand. In 2010 I joined J. Walter Thompson Atlanta where I guided Transamerica’s brand relaunch and created campaigns for FEMA, SCANA Energy and the US Marine Corps. At GoTo Foods I rolled out and led their in-house agency’s first content team, serving the likes of Carvel and Cinnabon. In 2021, I jumped at a chance to join my hometown agency New Honor Society, where I worked on Logitech G, TRP, Peterbilt. Kenworth and ZYN. I'm a graduate of the Copywriting program at Miami Ad School @Portfolio Center and the University of Missouri–St. Louis.

/CV


2026–now

Associate Creative Director
       BBDO Chicago 

2021–2026

ACD/Copywriter 
       New Honor Society, St. Louis

2017–2021

Freelance CD/Copywriter
       Maginate LLC, Atlanta & St. Louis

2019–2020

Senior Copywriter
       HLK, St. Louis

2015–2017

Creative Director, Content
        GoTo Foods, Atlanta

2010–2015

ACD/Copywriter
        VML (formerly JWT Atlanta)

2008–2010

ACD/Copywriter, Digital Content
       Contract & freelance

2006–2008

ACD/Copywriter
        GSW, Philadelphia

2003–2006

Copywriter
        McCann New York

2002

Graduate, Copywriting
        Miami Ad School @Portfolio Center, Atlanta

LINKS



/RÉSUMÉ PDF

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MATT GENNÉ, CD/COPYWRITER
mattgenne@gmail.com    +1 404 550-5371
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