MATT GENNÉ | SR CW 
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BUILD YOUR OWN SETS,
CAST YOUR OWN KIDS


CARVEL
BE NIMBLE
TV, MOBILE

Carvel‘s mission is “Put A Smile On Every Face.” That can be hard to pull off when your scrappy content team has little-to-no production budget.

For “40 Father’s Days” TV, we constructed and styled the backdrops ourselves and spent the money on wardrobe.


The “Cookie Butter Is Here” social promo starred this guy Eric from the office.


Yes, that’s an ACD’s daughter in our “Get It Before It’s Gone” social promo. (Also, that same ACD is the Carvel guy.)


We found out Shaq was celebrating his 45th birthday across the street, so we hustled Fudgie the Whale into the building and ambushed Shaq there.



MATT GENNÉ, SENIOR CONTENT COPYWRITER
me.matt@me.com    +1 404 550-5371
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