| SR CW
I’ve written brand stories in a lot of ways. These approaches are my favorites:
EXTEND THE STORY
In other words, find fresh ways to add to the brand narrative.
PLANT A FLAG
Stake out new ground by building on what’s already true about the brand.
Zig when they expect you to zag. Be different on purpose, so the work compels the audience to see the brand differently.
In the spirit of “better done than perfect,” work fast, work smart. Get the work out there to take advantage of the moment.
MATT GENNÉ, SENIOR CONTENT COPYWRITER
+1 404 550-5371