LIVING WITH THE CONSEQUENCES
NATIONAL FLOOD INSURANCE PROGRAM
DISRUPT
INTEGRATED
In Part 2 of our flood insurance campaign, we prove that living with the Consequences is no picnic. (Click here to see Part 1.)
“Workout” digital spot
“House-Hunting” digital spot
On the National Flood Insurance Program’s FloodSmart.gov site, we explore the inner lives of Floody, Muddy, Stench and Goldie.
“Remote” Muddy bio video
“Surprise” Floody bio video
“I Feel Pretty” Stench bio video
“Swimmingly” Goldie bio video
In posters & print, the Consequences torment a whole new family.
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Vinyl toys spark conversations in insurance agents’ offices.
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Water-themed songs trigger mobile ads on Pandora & iTunes Radio.
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“House-Hunting” digital spot
On the National Flood Insurance Program’s FloodSmart.gov site, we explore the inner lives of Floody, Muddy, Stench and Goldie.
“Remote” Muddy bio video
“Surprise” Floody bio video
“I Feel Pretty” Stench bio video
“Swimmingly” Goldie bio video
In posters & print, the Consequences torment a whole new family.
Vinyl toys spark conversations in insurance agents’ offices.
Water-themed songs trigger mobile ads on Pandora & iTunes Radio.
“Quilt” radio
