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LIVING WITH THE CONSEQUENCES


NATIONAL FLOOD INSURANCE PROGRAM
DISRUPT
INTEGRATED

In Part 2 of our flood insurance campaign, we prove that living with the Consequences is no picnic. (Click here to see Part 1.)
“Workout” digital spot


“House-Hunting” digital spot


On the National Flood Insurance Program’s FloodSmart.gov site, we explore the inner lives of Floody, Muddy, Stench and Goldie.

“Remote” Muddy bio video


“Surprise” Floody bio video


“I Feel Pretty” Stench bio video


“Swimmingly” Goldie bio video


In posters & print, the Consequences torment a whole new family.



Vinyl toys spark conversations in insurance agents’ offices.


Water-themed songs trigger mobile ads on Pandora & iTunes Radio.

“Quilt” radio



MATT GENNÉ, SENIOR CONTENT COPYWRITER
me.matt@me.com    +1 404 550-5371
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