MATT GENNÉ | SR CW 
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MAKE GUM FUN


DENTYNE ICE
PLANT A FLAG
TV

Dentyne Ice had been running serious, "sexy" ads for years. We helped the brand become more relatable, creating their first comedy spots.

“Frenemies”


“Lucky Guy”


“Meet Cute”


MATT GENNÉ, SENIOR CONTENT COPYWRITER
me.matt@me.com    +1 404 550-5371
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