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Nike challenged us to show them ideas for their Training products. This was our FuelBand concept: Nothing hits you in the gut like seeing your favorite player get injured. Those moments always spark a million questions. “How bad is it?” “When will he be back?” “Will he be 100%?” So we turned that moment on its head. If a Nike-sponsored player is sidelined, Nike immediately posts a video on social where we see him or her training and recovering using FuelBand.

“Mr. Jackson” RTM video


Steven Jackson transit poster



MATT GENNÉ, SENIOR CONTENT COPYWRITER
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