THE 27 CLUB

MOE’S SOUTHWEST GRILL

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On 2/7, Moe's celebrates "The 27 Club"—musicians like Jimi Hendrix, Janis Joplin, Kurt Cobain and Amy Winehouse who died age 27. I asked a friend to paint a mural featuring avatars of these late music icons to promote Moe’s social tributes and in-restaurant events. The experience gave Moe’s a fresh way to tell their brand story as authentic fans of rock music.

Moe’s+27 Club promo


Behind-the-Scenes social video

Killamari and his mural. Targeted Moe’s fans got a chance to receive a numbered print.