Transamerica sponsors Zach Johnson. Zach's a Master's and British Open champion, but he's not exactly the most exciting character in golf...and golf is pretty buttoned-down to begin with. The man needed a dose of personality.
So we gave Zach's Left Brain and Zach's Right Brain their own Twitter accounts. Zach's Brains chimed in during tournaments—dispensing golf tips and a running commentary on everything that happens to Zach.
So we gave Zach's Left Brain and Zach's Right Brain their own Twitter accounts. Zach's Brains chimed in during tournaments—dispensing golf tips and a running commentary on everything that happens to Zach.
