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ZACH JOHNSON’S BRAINS


TRANSAMERICA
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Transamerica sponsors Zach Johnson. Zach's a Master's and British Open champion, but he's not exactly the most exciting character in golf...and golf is pretty buttoned-down to begin with. The man needed a dose of personality.

So we gave Zach's Left Brain and Zach's Right Brain their own Twitter accounts. Zach's Brains chimed in during tournaments—dispensing golf tips and a running commentary on everything that happens to Zach.


MATT GENNÉ, SENIOR CONTENT COPYWRITER
me.matt@me.com    +1 404 550-5371
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