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MATT GENNÉ

CD/Copywriter







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/BELIEF

Brands are people we know. They make us laugh, engage our senses, inspire our dreams. When a brand speaks to us, the relationship is magical.

Sometimes it’s as simple as the brand making our day. Sometimes it’s defining something deeper about who we are. 

A brand that gets us and lives our life with us is one we can’t ignore.

My job is to help a brand show us who it is so it can thrive in the world.

/HOW

My creative partners and I tell brand stories in a lot of ways—from no-budget social to big TV; from improv to mo-cap; from time-tested to radically reimagined. But none of that matters until we’ve figured out how to approach the opportunity.

These approaches are my favorites: 

EXTEND THE STORY

In other words, find fresh ways to add to the brand narrative.

PLANT A FLAG

Stake out new ground by building on what’s already true about the brand.

DISRUPT

Zig when they expect you to zag. Be different on purpose, so the work compels the audience to see the brand differently.

BE NIMBLE

In the spirit of “better done than perfect,” work fast, work smart. Get the work out there to take advantage of the moment.

MATT GENNÉ, CREATIVE DIRECTOR/COPYWRITER
me.matt@me.com    +1 404 550-5371    Atlanta, U.S.A.
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